How BOSS CLASS STUDENTS Can Prepare for Amazon Prime Day 2024

It’s that time of the year again when sellers should start preparing for the next big Amazon Prime Day. 

If you’ve been selling on Amazon for a while, you know how big of a deal Prime Day is! But you need to be sure you are prepared just in case this is the year it benefits sellers and we see an influx of traffic and orders.

What Amazon Prime Day?

Amazon Prime Day is an annual shopping event exclusively for Amazon Prime members. It spans two days, during which Amazon and third-party sellers offer a wide array of discounts and deals across various product categories. 

Amazon Prime Day 2023 was the biggest Prime Day in Amazon’s history. Over 350 million items were purchased worldwide, resulting in a whopping $12.9 billion in sales.

1. Get your items in front of more customers

To entice customers to purchase your products during Prime Day, we suggest you create a campaign as taught in the course just for prime day week.

You may also run coupons though it's not necessary

Prime Day Event Deals

Shoppers come to Amazon during these big sales events looking for deals. While it is not completely necessary to offer a discount to see an increase in sales on this day, it can certainly help. 

Coupons 

A coupon is the best way to let customers know you’re offering discounted prices because it shows up as a bright green tag next to the list price on the product detail page — customers can’t miss it, and they don’t have to go hunting for deals on a separate page. 

Amazon Prime Day history

In 2015, Amazon introduced Prime Day — a day of deals and sales across Amazon.com — as a way to celebrate their Prime members on Amazon’s 20th birthday.

The first iteration of Prime Day happened on July 15 and ran for 24 hours. Now, Prime Day runs for two full days. Initially, Prime Day deals were only available in nine countries, but the list expanded each year, with the number of participating countries reaching 18 in 2019. 

The sales event has been a massive success ever since — even the events of 2020 couldn’t stop it. 

Prime Day success over the years

2015 

Amazon raked in even more earnings during Prime Day 2015 than it did during its record-breaking 2014 Black Friday sales event. Additionally, in its first year, FBA sellers worldwide saw a 300% increase in sales, with 34.4 million goods sold.  

2016 

The following year, in 2016, Prime Day grew. Belgium participated (bringing the total number of participating countries to 10), sales worldwide were 60% higher than in 2015, and 3P sellers offering deals nearly tripled their orders year-over-year.

2017

Prime Day 2017 saw even greater growth, not only in terms of products sold (50% more than in 2016) and participating countries (up from 10 to 12) but in the length of time the deal day lasted as well — from 24 hours to 30.

2018

Then, in 2018 and due to the success of the extended hours, Amazon took it a step further and ran Prime Day for 36 hours. Once again, it paid off.

Prime members worldwide bought over 100 million products, SMEs (small and medium-sized enterprises) earned over $1.5 billion in revenue, and it was Amazon’s largest day-and-a-half of sales globally.

2019

Finally, Prime Day 2019 ran for 48 hours, and sales eclipsed 2018’s Black Friday and Cyber Monday sales combined. 

During that two-day time frame, shoppers bought more than 175 million items, generating over $2 billion in revenue for third-party sellers. In fact, some sellers reported experiencing an increase in sales anywhere from 23% to 200%. 

2020

Amid concerns about the COVID-19 pandemic, which caused manufacturing slowdowns and the prioritization of essential goods, Amazon delayed Prime Day 2020 until October 13-14 in the U.S. Despite Americans’ widely reduced consumer spending during that time, Prime Day still charted record-breaking sales, with Prime members saving over $1.4 billion over the course of the event. 

2021

In 2021, Prime Day occurred on June 21-22, earlier than any other year. Despite some consumers being more cautious about their spending, it didn’t stop everyone from finding a good deal during this year’s event. 

Prime Day 2021 marked another record year for Amazon with total event sales reaching $11.2 billion, compared to $10.4 billion in 2020. Amazon also highlighted Prime Day 2021 as the biggest two-day period ever for third-party sellers.

2022

In 2022, Prime Day occurred on July 12-13, which was the typical timing for this event. In 2020 and 2021, Amazon Prime Day occurred in October and June, respectively, due to the pandemic. 

Prime Day 2022 was Amazon’s biggest year yet. Sales were up 15% from Prime Day 2021 and revenue was up 29% – while saving customers a total of $1.7 billion.

2023

The first day of Prime Day 2023 was the single largest sales day ever on Amazon, making that years Prime Day the biggest yet. 

Amazon Prime members purchased more than 375 million items worldwide and saved more than $2.5 billion on millions of deals. This big success was large in part of third-party sellers like yourself.